Jennifer Gifford Loving Label Collection Collaboration

In collaboration with Jenifer Gifford Designs + Loving Label'

The 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 behind this collection was to create a celebration space or spaces that could be used for a 𝙼𝚄𝙻𝚃𝙸𝚃𝚄𝙳𝙴 of different types of celebrations

The [ 𝙱𝙰𝙱𝚈 𝙸𝚃’𝚂 𝚈𝙾𝚄 𝙲𝙾𝙻𝙻𝙴𝙲𝚃𝙸𝙾𝙽 ] curated by the ever-talented Jennifer of @jennifergifforddesigns and @lovinglabel really transcends current trends moving into a more fun freestyle design concept. This beautiful & colourful collection has a luxe grown-up feeling which breaks all the rules! This is thanks to the use of different and often opposing textures like velvet, linen, faux fur and chrome and is emphasised by the mix of different shapes and styles of the furniture pieces we used creating interesting levels and unique spaces within a space. The overall look is completed with some incredible floral arrangements created by Amber from @mrsgibbonsflowers in bold pinks and apricots. These florals really bring an expensive yet cool early 80's Beverly Hills vibe to this amazing setting.

In this Image - Coco Velvet Armchair - Merlot | Coco Velvet Armchair - Navy | Coco Velvet Armchair - Marigold | Shell Emerald Armchair | Nude Pink Velvet Stool | Dark Blue Velvet Stool | Steel Blue Ottoman | Velvet Ottoman Merlot | Gold & Glass Shelved Backdrop | Smoked Glass Coffee Table | Golden Glass Detailed Coffee Table | Lavender Goat Fur Cushion | Emerald Goat Fur Cushion | Model - Zoe Creed

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The amazing 𝙲𝙾𝚂𝙼𝙾 table really allowed us to create a generous floral centrepiece which would alternatively be ample space for a shared meal or dessert platter instead or our preference is for the 𝙻𝙾𝚃.

The cute little @lovinglabel black gift boxes used in the table setting could be empty and waiting to be filled with something individually curated by the Bride to compliment the 𝙻𝙾𝙾𝙺 of her big day or with pieces she knows each of her friends will 𝙻𝙾𝚅𝙴 and be so 𝙷𝙰𝙿𝙿𝚈 to wear on her wedding day or any day for that matter.

We love the colour and texture of velvet, it's luxurious and has a beautiful personality all its own. Velvet can be used sparingly to add a hint of luxury or as we have done, to create a unique yet sophisticated space to express the [ JOY ] of whatever it is you are celebrating in life. [ 𝙱𝙰𝙱𝚈 𝙸𝚃’𝚂 𝚈𝙾𝚄 𝙲𝙾𝙻𝙻𝙴𝙲𝚃𝙸𝙾𝙽 ] is available to suit your event, numbers and requirements Cocktail, Lounge or seated Dining, Lighting, Party, Wedding, Races or ALL. We have you in mind and are ready to bring the Beverley Hills vibe your way.

The stunning white and gold bar was used to display a selection of Loving Label jewellery pieces for a fun alternative to your usual Hens Party or Bridal Shower . This set up offers a "Bride to Be"a unique opportunity to 𝚂𝙿𝙾𝙸𝙻 her future Bridal Party and would be a great way to surprise your friends when you 𝙰𝚂𝙺 them to be your attendants on your big day.

Layered up necklaces in gold, pearl and semi-precious stones from 𝙻𝙾𝚅𝙸𝙽𝙶 𝙻𝙰𝙱𝙴𝙻 paired with super comfy "T-shirts and Tulle." Our beautiful model Zoe is having a party to celebrate a milestone event in her life, it could be an engagement party, an intimate wedding reception, a luxe Hens Party, a significant Birthday, even a Baby Shower!

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Furniture, hire, lighting & rigging @avideas_eventhire
Designer, dreamer, stylist & curator Jennifer of @jennifergifforddesigns @lovinglabel
Gowns, separates @jennifergifforddesigns
Jewellery @lovinglabel
Florals @mrsgibbonsflowers
Model @zoe.creed @chic_brisbane
Photography @faithimhoffphotography